During the last couple of weeks we have introduced the BREEAM In Use standard as an element in ensuring that a business is sustainable. Whilst the standard provides a good measure of where a business is in terms of its buildings, policies and practices there is more to ensuring that the business is fully sustainable. Amongst these will be succession planning, growth, new products/services development, and new markets.
In developing new products, services and markets a sustainable conscious company will consider the impact on ecosystems such as potential waste, resource depletion, carbon footprint and energy. During the product development cycle thought should be given to not just the resources consumed during manufacture and use but also recyclability of the product and/or components at the end of its useful life. When considering new services similar consideration must be given to the impact on ecosystems of the service delivery. By demonstrating to the market place that the company has given full and proper consideration to these matters and has acted upon the conclusions a marketing advantage will have been gained.
The ‘triple bottom line’ (people, planet, profit) is a term that is commonly used in the sustainable design process providing criteria for the social, ecological and economic impacts. This is linked to Corporate Social Responsibility (CSR) which is as applicable to the SME sector as it is to the major corporates, and is distinct from the limited changes to deal only with the ecological issues.
The ‘triple bottom line’ way of development is not limited to products, the basic principles can be applied when considering a new service delivery. In delivering the new service what impact will it have on the environment, on staff and what is the most economical means of provision?
All of these and more are considered in our growth strategy programme. You can get more information on BREEAM here. If you want to know more about our Growth Strategy Programme why not contact us at email@example.com