A small accident repair company was locked into doing repairs for insurance clients, but needed to develop their own business to improve their profitability..
They decided to ask their customers what they liked and disliked about the repair service they received. They did this through a simple client questionnaire.
After analysing the results they started to market and sell the range of services that the customer actually wanted!
- Local activity, with a real person there to deal with their vehicle & understand their needs
- Happy if they wanted to pop in & see their car being repaired
- Happy to do other odd jobs on the vehicle at the same time
- Would handle all the issues with various parties on their behalf!
Business has grown through difficult times and insurance work is now down to less than 40%
For more info contact David Martin or give us a ring on 0333 444 8522 to discuss any ways in which we can assist you.