If we receive a sales enquiry either by the phone or e-mail, with very little thought, we respond to the enquiry very quickly, and then either talk, or meet the potential client. This is a very instinctive reaction, and no matter the outcome, always seems time well spent.
We receive may invites to seminars, workshops and networking events either by phone or e-mail. We have an instinctive reaction, does the subject look interesting and who is the invite from?
I personally add the invite to my to do list. My reaction if I should attend, is less instinctive than a sales enquiry and I used to question the value of attending. This is a mistake!
I have attended some tremendous events, which have been both informative and good for making new contacts. I have also attended some poor events, poor speakers not event not run to time. We have all been to both types of events!
A few years ago, I started to evaluate how I use my business time, this was following a seminar on Networking techniques I attended. I subsequently made a conscious effort to do things, I naturally tried to put off, or not do at all. Seminars/workshops were something I instinctively did not want to attend, and found excuses for not justifying the time. However I now attend many seminars and workshops, my business knowledge has widened and more thought provoking, I have the following criteria if I should attend an event:
1. If a business colleague makes a recommendation to attend, I always attend.
2. I research who is running the event, and who the speakers are. A quick internet search is always very informative. I often send an e-mail to the organiser, and see what response I get.
3. I always attend one event a month; this is a very achievable goal.
4. After the event, driving back to the office, I always try and think of 3 items I learnt, and why I felt the event was good. If I can think of 3 things, I recommend to a colleague they should attend.
If you are interested in transforming your business, please contact Tim Jenner on 07979 805274 or firstname.lastname@example.org.