I spent 10 years working for a US software organisation, the company grew very quickly and was hugely and still is hugely successful. The CEO at the time, would ask people in the corridor at company events etc “What do you do?” He had incredibly good listening capabilities, and these “what do you do” conversations, sometimes had some very interesting ramifications, good and bad.
What I learnt from this, is ‘listening’ is probably the biggest skill in business, also the ability to articulate what you do, and why you are good at it, in a few seconds, the so called elevator pitch is an invaluable skill.
I meet many business owners, and I am always interested in what their business does and why they are successful. However many times, further questions other than “what do you do?” are required, to understand their business, which they clearly have an incredibly deep understanding.
So why is it difficult to come up with a 30 second pitch on your business?
Usually it is a lack of practice at delivering the pitch. Also it is a lack of not listening. If you have been asked many times “what do you do?”, and you regularly get asked similar questions, straight away, because the questioner did not understand your business, it is a sure sign you need to be more eloquent and concise on your sales pitch. They say in an interview, you have 18 seconds to make a good initial impression, same with the elevator pitch.
If you would like to formulate a 30 second business pitch, please contact myself Tim Jenner email@example.com are any of my fellow SGBA colleagues.