Many people use social media of all types to create brand awareness and drive traffic to their website. But it can also create new opportunities for customer retention and innovation management
- Social Media influences purchase decisions as much as advertising
- Social Media facilitates interactive dialogue with customers in turn influencing the development of products and brands
Studies have shown that people spend about 25% of their online time to social networks Through these networks other customers’ recommendations and feedback influence the way they think about brands and products and therefore affect their purchase decisions. Social media has for some time now provided new ways of communicating with business partners be they suppliers or customers or indeed employees. This in turn means that companies are increasingly using social media to innovate and as a sales as well as a marketing tool.
Creating a dialogue with users and potential users of your products and services provides a valuable and instant response to questions on what your customers like and dislike about your product or service and indeed what they think about your business. Feedback through social media gives early indication of what customers would like to purchase and using the same tools companies can gain customer feedback on new products at the early stage of development.
Social media channels can then be used to sell to the potential customer base citing feedback from the test group used earlier. These ambassadors for the company can help influence purchasing decisions across the board.
The use of social media however should not be an ad hoc activity that is the task of a middle manager to squeeze into their daily/ weekly/monthly routine. Like all similar activity it should form part of the strategy of any business. It affects more than just the sales or the marketing department; it affects innovation and product development; it can have an effect on almost every part of the business and therefore must have its foundations in the strategic goals of the company.
If you want to discuss how SGBA has helped their clients use social media to grow their business or you want to discuss a strategic approach to communication with you customers call us on 07941 426807 or email us