According to the Office of National Statistics more than 44% of UK Businesses used social media as part of their marketing activities in 2012. Naturally big businesses tend to use social media more but increasingly small businesses are exploiting digital marketing techniques to grow their business. The report offers the following insight into which types of social media are used for the different categories of companies. This is a summary:
|Social Networks (e.g. Facebook, LinkedIn)||Business Blogs(e.g. Twitter)||Multimedia sharing (e.g. You Tube)||Wiki based(e.g. Wikipedia)|
|Small Enterprises (10-49 employees)||40.3%||20.6%||13.1%||5.8%|
|Medium (50-249 employees)||53.3%||32.3%||21.7%||7.1%|
Most businesses the report goes on to say use social media for marketing, and brand promotion but increasingly they are using it for recruitment and responding to customer opinions, reviews, questions or complaints.
So in an increasingly crowded market place how can a business be ‘seen?’
All businesses need to differentiate themselves from their competitors. This can be done by way of the product or service offering, your marketing messages , the way you do business with your customers and many more. This concept applies also to social media. So not only does the content need to be compelling and relevant to the viewer but the use of images helps to ensure your messages are different. Obviously when we talk about images we don’t only mean photographs. Infographics, such as the one in this blog, do not just convey information in an easy to digest form but provides a point of difference. The addition of other images such as videos is a useful way to convey your message.
If you do decide to use images of any sort make sure that they are relevant. There is nothing worse than, for instance, reading a blog in which a number of random images (often royalty free downloads) serve to illustrate the piece but has no relevance to the subject matter. Also wherever possible commission new unique images to illustrate your product, service or the subject matter of your social media output.
If you would like to discuss social media or any aspect of digital marketing for your business, whether you are currently active in this area or want to start a social media campaign, talk to one of our experts. Contact us by email or phone Bob Francis on 07941 426807. The contact is totally commitment free and will not cost you a penny (except for the call!)