Who is this for?
Companies who have one or many of the following issues:
- Static or declining turnover
- Limited room to expand in existing markets
- High exposure to a small number of large customers
- Good early growth but now want to move to the next level
- What results should you expect?
The aim of this programme is to deliver profitable growth where little exists currently. This could be in existing markets or to expand into new markets. This programme can also be used for launching new products or services and for virtual or e-marketing.
Areas that could be covered
The programme will target some or all of the following areas:
- Goals and Objectives
- Product/service analysis
- Profitability analysis
- Target markets and ideal customer definition
- Marketing activity
- Sales channels and process
- Resource requirements
- Action Planning
The programme is split into phases, each of which has a specific output that has value in its own right.
The outcome to Phase 1 is a marketing action plan designed to communicate with the target market with the Seven Touches required to take a prospect through the process to becoming a customer.
Subsequent phases implement the action plans developed in phase 1 using a combination of internal and external resource to do the work and to manage and monitor progress against the original objectives.
There is no obligation to continue after phase 1 although maximum benefit will be obtained after subsequent phases.
For more information contact us:
Or call Bob Francis Tel: 01903 784651 Mob: 07941 4326807
Or email firstname.lastname@example.org